Cautions and concerns in experimental research on the consumer interest

Journal of Consumer Affairs

Volumn 42, Issue 3, 2008, Pages 478-483

  Royne, Marla B ^a  

^a UNIVERSITY OF MEMPHIS   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 50249093229     PISSN: 00220078     EISSN: 17456606     Source Type: Journal    
DOI: 10.1111/j.1745-6606.2008.00120.x     Document Type: Article

References (5)

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3. Cook, Thomas D. and Donald T. Campbell. 1979. Quasi-Experimentation: Design and Analysis Issues for Field Settings. Boston, MA : Houghton-Mifflin Company.
4. Perdue, Barbara C. and John O. Summers. 1986. Checking the Success of Manipulations in Marketing Experiments. Journal of Marketing Research, 23 (November) 317 326.
5. Rotfeld, Herbert Jack and Marla Royne Stafford. 2007. Toward a Pragmatic Understanding of the Advertising and Public Policy Literature. Journal of Current Issues and Research in Advertising, 29 (Spring) 67 80.