New directions for customer-to-customer interaction research

Journal of Services Marketing

Volumn 24, Issue 1, 2010, Pages 87-97

  Nicholls, Richard ^a  

^a POZNA UNIVERSITY OF ECONOMICS AND BUSINESS   (Poland)

Author keywords

Consumer behaviour; Consumer research; Marketing models; Services marketing; Social interaction

Indexed keywords

EID: 76549126391     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876041011017916     Document Type: Article

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