Mobile games as an advertising medium: Towards a new research agenda

Innovative Marketing

Volumn 3, Issue 1, 2007, Pages 71-82

  Salo, Jari ^a   Karjaluoto, Heikki ^a  

^a UNIVERSITY OF OULU   (Finland)

Author keywords

Mobile advertising; Mobile advertising games; Mobile commerce; Mobile games; Mobile marketing

Indexed keywords

EID: 76449090034     PISSN: 18142427     EISSN: 18166326     Source Type: Journal    
DOI: None     Document Type: Article

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