Female consumers' evaluation of apparel quality: Exploring the importance of aesthetics

Journal of Fashion Marketing and Management

Volumn 12, Issue 1, 2008, Pages 36-50

  De Klerk, Helena M ^a   Lubbe, Stephna ^a  

^a UNIVERSITY OF PRETORIA   (South Africa)

Author keywords

Clothing; Consumers; Decision making; Quality assessment; Women

Indexed keywords

APPAREL FABRIC; CONSUMER RESEARCH; DECISION MAKING; ESTHETIC PROPERTY; QUALITY; RETAILING; WOMENSWEAR;

EID: 43949115556     PISSN: 13612026     EISSN: None     Source Type: Journal    
DOI: 10.1108/13612020810857934     Document Type: Article

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