A model for trade-up and change in considered brands

Marketing Science

Volumn 29, Issue 1, 2010, Pages 40-56

  Allenby, Greg M ^a   Garratt, Mark J ^b   Rossi, Peter E ^c  

^a OHIO STATE UNIVERSITY   (United States)

^b In4mation Insights   (United States)

^c UNIVERSITY OF CHICAGO   (United States)

Author keywords

Advertising; Discrete choice; Nonhomothetic utility; Quality

Indexed keywords

EID: 76049104716     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1080.0466     Document Type: Article

References (18)

1. Ainslie, A., P. E. Rossi. 1998. Similarities in choice behavior across product categories. Marketing Sci. 17(2) 91-106.
2. Allenby, G. M., P. E. Rossi. 1991. Quality perceptions and asymmetric switching between brands. Marketing Sci. 10(3) 185-205.
3. Berry, S., A. Pakes. 2007. The pure characteristics demand model. Internat. Econom. Rev. 48(4) 1193-1225.
4. Chintagunta, P., T. Erdem, P. E. Rossi, M. Wedel. 2006. Structural modeling in marketing: A review and assessment. Marketing Sci. 25(6) 581-605.
5. Erdem, T., S. Imai, M. P. Keane. 2003. Brand and quantity choice dynamics under price uncertainty. Quant. Marketing Econom. 1(1)5-64.
6. Horsky, D., S. Misra, P. Nelson. 2006. Observed and unobserved preference heterogeneity in brand-choice models. Marketing Sci. 25(4) 322-335.
7. Kim, J., G. M. Allenby, P. E. Rossi. 2002. Modeling consumer demand for variety. Marketing Sci. 21(3) 229-250.
8. Lancaster, K. 1966. A new approach to consumer theory. J. Political Econom. 74(2) 132-157.
9. Manchanda, P., P. Chintagunta, P. E. Rossi. 2004. Response modeling with non-random marketing mix variables. J. Marketing Res. 41(4) 467-478.
10. McFadden, D. 1974. Conditional logit analysis of qualitative choice behavior. P. Zarembaka, ed. Frontiers in Econometrics. Academic Press, New York, 105-142.
11. Mehta, N. 2007. Investigating consumers' purchase incidence and brand choice decisions across multiple product categories: A theoretical and empirical analysis. Marketing Sci. 26(2) 196-217.
12. Pauwels, K., S. Srinivasan, P. H. Franses. 2007. When do price thresholds matter in retail categories? Marketing Sci. 26(1) 83-100.
13. Pedrick, J. H., F. S. Zufryden. 1991. Evaluating the impact of advertising media plans: A model of consumer purchase dynamics using single-source data. Marketing Sci. 10(2) 111-130.
14. Rossi, P. E., G. M. Allenby, R. E. McCulloch. 2005. Bayesian Statistics and Marketing. John Wiley & Sons, New York.
15. Seetharaman, P. B., S. Chib, A. Ainslie, P. Boatwright, T. Chan, S. Gupta, N. Mehta, V. Rao, A. Strijnev. 2005. Models of multiple category choice behavior. Marketing Lett. 16(3-4) 239-254.
16. Varian, H. 1992. Microeconomic Analysis, 3rd ed. W. W. Norton, New York
17. Varian, H. 1999. Intermediate Microeconomics, 5th ed. W. W. Norton, New York.
18. Zhang, J. 2006. An integrated choice model incorporating alternative mechanisms for consumers' reactions to in-store display and feature advertising. Marketing Sci. 25(3) 278-290.