How storefront displays influence retail store image

Journal of Retailing and Consumer Services

Volumn 17, Issue 2, 2010, Pages 143-151

  Cornelius, Britta ^a   Natter, Martin ^a   Faure, Corinne ^a  

^a GOETHE UNIVERSITY   (Germany)

Author keywords

Displays; Image spillover; Retailing; Store environment; Store image

Indexed keywords

COMPETITIVENESS; CONSUMPTION BEHAVIOR; IMAGE; PUBLIC ATTITUDE; RETAILING; SPILLOVER EFFECT;

EID: 76049100162     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretconser.2009.11.004     Document Type: Article

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