Exploring the effectiveness of taxis as an advertising medium

International Journal of Advertising

Volumn 24, Issue 2, 2005, Pages 217-239

  Veloutsou, Cleopatra ^a   O’Donnell, Claire ^a  

^a UNIVERSITY OF GLASGOW   (United Kingdom)

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EID: 42349099136     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.2005.11072915     Document Type: Article

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