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Volumn 39, Issue 2, 2010, Pages 287-297

Conflict-coordination learning in marketing channel relationships: The distributor view

Author keywords

Co created value; Conflict values; Conflict coordination learning (CCL); Joint marketing strategy quality; Joint profit performance

Indexed keywords


EID: 75749108603     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2008.10.003     Document Type: Article
Times cited : (61)

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