Maker-buyer strategic alliances: An integrated framework

Journal of Business and Industrial Marketing

Volumn 25, Issue 1, 2010, Pages 43-56

  Lin, Chih Pin ^a   Lin, Hsin Mei ^b  

^a ALETHEIA UNIVERSITY   (Taiwan)

^b NATIONAL CHI NAN UNIVERSITY   (Taiwan)

Author keywords

Strategic alliances; Supplier relations; Taiwan; Transaction costs

Indexed keywords

EID: 74349121427     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858621011009146     Document Type: Article

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