Modeling service alliances: An exploratory investigation of spillover effects in service partnerships

Strategic Management Journal

Volumn 28, Issue 6, 2007, Pages 609-622

  Bourdeau, Brian L ^a   Cronin Jr , J Joseph ^b   Voorhees, Clay M ^c  

^a AUBURN UNIVERSITY   (United States)

^b FLORIDA STATE UNIVERSITY   (United States)

^c MICHIGAN STATE UNIVERSITY   (United States)

Author keywords

Moderation analysis; Service alliances; Service quality; Spillover effects; Structural equation modeling

Indexed keywords

COMPUTER SIMULATION; CUSTOMER SATISFACTION; QUALITY CONTROL;

MODERATION ANALYSIS; SERVICE ALLIANCES; SERVICE QUALITY; SPILLOVER EFFECTS; STRUCTURAL EQUATION MODELING;

INDUSTRIAL MANAGEMENT;

EID: 34248164589     PISSN: 01432095     EISSN: 10970266     Source Type: Journal    
DOI: 10.1002/smj.617     Document Type: Article

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