The efficacy of alternative mechanisms in safeguarding specific investments from opportunism

Journal of Business and Industrial Marketing

Volumn 22, Issue 7, 2007, Pages 498-507

  Vázquez, Rodolfo ^a   Iglesias, Víctor ^a   Rodríguez Del Bosque, Ignacio ^b  

^a UNIVERSITY OF OVIEDO   (Spain)

^b UNIVERSITY OF CANTABRIA   (Spain)

Author keywords

Distribution channels and markets; Governance; Marketing opportunities; Spain

Indexed keywords

EID: 35348973587     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858620710828881     Document Type: Article

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