Mobile advertising in capacitated wireless networks

IEEE Transactions on Knowledge and Data Engineering

Volumn 18, Issue 9, 2006, Pages 1284-1296

  Tripathi, Arvind K ^a   Nair, Suresh K ^b  

^a UNIVERSITY OF WASHINGTON   (United States)

^b UNIVERSITY OF CONNECTICUT   (United States)

Author keywords

Ad targeting; Markov decision process; Mobile advertising; Wireless advertising; Wireless networks

Indexed keywords

AD TARGETING; DECISION PROBLEM; MARKOV DECISION PROCESS (MDP); MOBILE ADVERTISING; WIRELESS ADVERTISING; WIRELESS NETWORKS;

COMPUTER NETWORKS; DECISION SUPPORT SYSTEMS; MARKETING; MARKOV PROCESSES; MOBILE COMPUTING; REAL TIME SYSTEMS;

WIRELESS TELECOMMUNICATION SYSTEMS;

EID: 33746888259     PISSN: 10414347     EISSN: None     Source Type: Journal    
DOI: 10.1109/TKDE.2006.144     Document Type: Article

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