Using visual and text features for direct marketing on multimedia messaging services domain

Multimedia Tools and Applications

Volumn 42, Issue 1, 2009, Pages 5-30

  Battiato, Sebastiano ^a   Farinella, Giovanni Maria ^a   Giuffrida, Giovanni ^a   Sismeiro, Catarina ^b   Tribulato, Giuseppe ^a  

^a UNIVERSITY OF CATANIA   (Italy)

^b IMPERIAL COLLEGE LONDON   (United Kingdom)

Author keywords

Direct marketing; Learning in time and space constrained domains; Multimedia messaging services; Visual and text features

Indexed keywords

EDUCATION; LEARNING ALGORITHMS; MESSAGE PASSING; MULTIMEDIA SERVICES; VISUAL COMMUNICATION;

DIRECT MARKETING; LEARNING IN TIME AND SPACE CONSTRAINED DOMAINS; LEARNING PHASE; LEARNING PROCESS; LEARNING STRATEGIES; MULTIMEDIA MESSAGING SERVICES; POTENTIAL BUYERS; REGRESSION METHODS; SPACE CONSTRAINTS; TESTING PROCESS; TRADITIONAL LEARNING; VISUAL AND TEXT FEATURES; VISUAL CONTENTS;

MARKETING;

EID: 59849099320     PISSN: 13807501     EISSN: 15737721     Source Type: Journal    
DOI: 10.1007/s11042-008-0250-z     Document Type: Article

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