Entrepreneurial marketing: Moving beyond marketing in new ventures

International Journal of Entrepreneurship and Innovation Management

Volumn 11, Issue 1, 2010, Pages 19-34

  Kraus, Sascha ^a   Harms, Rainer ^b,c   Fink, Matthias ^d  

^a UNIVERSITY OF LIECHTENSTEIN   (Liechtenstein)

^b UNIVERSITY OF TWENTE   (Netherlands)

^c UNIVERSITY OF KLAGENFURT   (Austria)

^d VIENNA UNIVERSITY OF ECONOMICS AND BUSINESS   (Austria)

Author keywords

Buzz marketing; EM; Entrepreneurial marketing; Entrepreneurship; Guerrilla marketing; Marketing; Viral marketing

Indexed keywords

EID: 72149091726     PISSN: 1368275X     EISSN: 17415098     Source Type: Journal    
DOI: 10.1504/IJEIM.2010.029766     Document Type: Article

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