Economic foundations for an entrepreneurial marketing concept

Scandinavian Journal of Management

Volumn 13, Issue 3, 1997, Pages 287-305

  Duus, Henrik Johannsen ^a  

^a NONE

Author keywords

Competence; Entrepreneurial marketing concept; Industrial transformation; Marketing management; Strategic intent

Indexed keywords

EID: 0031231789     PISSN: 09565221     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0956-5221(97)00004-3     Document Type: Article

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