The new American marketing association definition of marketing: An alternative assessment

Journal of Public Policy and Marketing

Volumn 26, Issue 2, 2007, Pages 284-288

  Zinkhan, George M ^a   Williams, Brian C ^b  

^a UNIVERSITY OF GEORGIA   (United States)

^b Mercer Inc   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 36849047445     PISSN: 07439156     EISSN: 15477207     Source Type: Journal    
DOI: 10.1509/jppm.26.2.284     Document Type: Review

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