Process matters - Empirical evidence on the value of marketing planning in VC-backed startups

Academy of Management 2005 Annual Meeting: A New Vision of Management in the 21st Century, AOM 2005

Volumn , Issue , 2005, Pages

  Gruber, Marc ^a  

^a UNIVERSITY OF MUNICH   (Germany)

Author keywords

Business planning; Entrepreneurial marketing; Opportunity exploitation

Indexed keywords

COMMERCE; STRATEGIC PLANNING;

BUSINESS PLANNING; CONCRETE SUPPORTS; EMERGING FIRMS; MARKETING PLANNING; NEW VENTURES; OPPORTUNITY EXPLOITATION; ORDERED PROBIT; PLANNING PROCESS;

MARKETING;

EID: 85088339368     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.5465/ambpp.2005.18778659     Document Type: Conference Paper

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