Transfer of marketing knowledge within business-nonprofit collaborations

Journal of Nonprofit and Public Sector Marketing

Volumn 20, Issue 1, 2008, Pages 37-70

  Bennett, Roger ^a   Mousley, Wendy ^a   Ali Choudhury, Rehnuma ^a  

^a LONDON METROPOLITAN UNIVERSITY   (United Kingdom)

Author keywords

Business nonprofit collaborations; Cause related marketing; Know how; Marketing knowledge; Technology transfer

Indexed keywords

EID: 70849098023     PISSN: 10495142     EISSN: 15406997     Source Type: Journal    
DOI: 10.1080/10495140802165352     Document Type: Article

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