Marketing and advertising practices of Turkish entrepreneurs in transition economies: Evidence from Georgia

Journal of International Entrepreneurship

Volumn 7, Issue 3, 2009, Pages 190-214

  Kaynak, Erdener ^a   Apil, Ali Riza ^b   Yalcin, Serkan ^c  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

^b Ilia State University   (Georgia)

^c SAINT LOUIS UNIVERSITY   (United States)

Author keywords

Consumer behavior; Entrepreneurship; Marketing and advertising; Republic of Georgia; Transition economies; Turkish entrepreneurs

Indexed keywords

EID: 70449517480     PISSN: 15707385     EISSN: 15737349     Source Type: Journal    
DOI: 10.1007/s10843-009-0036-z     Document Type: Article

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