Is advertising a good or a bad? Evidence from U.S. Magazine subscriptions

Journal of Business

Volumn 77, Issue 2 SUPPL., 2004, Pages

  Depken II, Craig A ^a   Wilson, Dennis P ^a  

^a UNIVERSITY OF TEXAS AT ARLINGTON   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 3042652731     PISSN: 00219398     EISSN: None     Source Type: Journal    
DOI: 10.1086/381519     Document Type: Article

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