메뉴 건너뛰기




Volumn 4, Issue 1, 2004, Pages

Media competition on the Internet

Author keywords

Advertising; Competition; Portals

Indexed keywords


EID: 15044352774     PISSN: 15380653     EISSN: 15380653     Source Type: Journal    
DOI: None     Document Type: Review
Times cited : (12)

References (13)
  • 2
    • 84860099132 scopus 로고    scopus 로고
    • Media competition when the audience dislikes advertising: A theory of vertical alliances on the internet
    • Barros, P.P., H.J. Kind, T. Nilssen, and L. Sørgard (2002) Media Competition When the Audience Dislikes Advertising: A Theory of Vertical Alliances on the Internet. SNF Working Paper 79/2002.
    • (2002) SNF Working Paper 79/2002
    • Barros, P.P.1    Kind, H.J.2    Nilssen, T.3    Sørgard, L.4
  • 4
    • 84860104634 scopus 로고    scopus 로고
    • EarthLink's pop-up market strategy
    • August 21, 2002
    • Hellweg, E. (2002) EarthLink's Pop-Up Market Strategy, CNN/Money August 21, 2002, (http://money.cnn.com/2002/08/21/technology/tech investor/hellweg.)
    • (2002) CNN/Money
    • Hellweg, E.1
  • 6
    • 15044344187 scopus 로고    scopus 로고
    • Access issues raised by internet portals
    • Maxwell, W. and F. Vernet (1999) Access Issues Raised by Internet Portals. Communications and Strategies, vol. 36, 237-253.
    • (1999) Communications and Strategies , vol.36 , pp. 237-253
    • Maxwell, W.1    Vernet, F.2
  • 7
    • 0346479685 scopus 로고    scopus 로고
    • Portals: The new media companies
    • Meisel, J. B. and T. Sullivan (2000) Portals: The New Media Companies. Info, vol. 2, 477-486.
    • (2000) Info , vol.2 , pp. 477-486
    • Meisel, J.B.1    Sullivan, T.2
  • 8
  • 11
    • 84860107190 scopus 로고    scopus 로고
    • Are AOL's pop-ups really busted?
    • October 16, 2002
    • Richtmyer, R. (2002) Are AOL's Pop-Ups Really Busted?. CNN/Money October 16, 2002, (http://money.cnn.com/2002/10/16/technology/aol_popups.)
    • (2002) CNN/Money
    • Richtmyer, R.1
  • 12
    • 84860097535 scopus 로고    scopus 로고
    • Net ads are hated, but they work
    • September 8, 2004
    • Sinrod, E.J. (2004) Net Ads Are Hated, But They Work'. USAToday September 8, 2004, (http://www.usatoday.com/tech/columnist/eric jsinrod/2004-09-07- sinrod_x.htm.)
    • (2004) USAToday
    • Sinrod, E.J.1
  • 13
    • 84963034321 scopus 로고
    • Program patterns and preferences, and the workability of competition in radio broadcasting
    • Steiner, P.O. (1952) Program Patterns and Preferences, and the Workability of Competition in Radio Broadcasting. Quarterly Journal of Economics, voll. 66, 194-223.
    • (1952) Quarterly Journal of Economics , vol.66 , pp. 194-223
    • Steiner, P.O.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.