A reply to "a comment on 'is having more channels really better? A model of competition among commercial television broadcasters' "

Marketing Science

Volumn 25, Issue 5, 2006, Pages 543-546

  Liu, Yong ^a   Putler, Daniel S ^b   Weinberg, Charles B ^b  

^a SYRACUSE UNIVERSITY   (United States)

^b UNIVERSITY OF BRITISH COLUMBIA   (Canada)

Author keywords

Competition; Competitive strategy; Entertainment marketing; Game theory; Market structure; Media; Product policy

Indexed keywords

EID: 33750530843     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1060.0233     Document Type: Review

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