A comment on "is having more channels really better? A model of competition among commercial television broadcasters"

Marketing Science

Volumn 25, Issue 5, 2006, Pages 538-542

  Chou, Shan Yu ^a   Wu, Chi Cheng ^b  

^a NATIONAL TAIWAN UNIVERSITY   (Taiwan)

^b NATIONAL SUN YAT SEN UNIVERSITY   (Taiwan)

Author keywords

Game theory; Imperfect competition; Market structure; Media

Indexed keywords

EID: 33750527583     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1050.0183     Document Type: Review

References (5)

1. Fudenbcrg, D., J. Tirole. 1991. Game Theory. MIT Press, Cambridge, MA.
2. Gal-Or, E., M. Gal-Or. 2005. Customized advertising via a common media distributor. Marketing Sci. 24(2) 241-253.
3. Hotelling, H. 1929. Stability in competition. Econom. J. 39 41-57.
4. Liu, Y., D. S. Putler, C. B. Weinberg. 2004. Is having more channels really better? A model of competition among commercial television broadcasters. Marketing Sci. 23(1) 120-133.
5. Steenkamp, J.-B. E. M., V. R. Nijs, D. M. Hanssens, M. G. Dekimpe. 2005. Competitive reactions to advertising and promotion attacks. Marketing Sci. 24(1) 35-54.