Is Having More Channels Really Better? A Model of Competition Among Commercial Television Broadcasters

Marketing Science

Volumn 23, Issue 1, 2004, Pages

  Liu, Yong ^a   Putler, Daniel S ^b   Weinberg, Charles B ^b  

^a SYRACUSE UNIVERSITY   (United States)

^b UNIVERSITY OF BRITISH COLUMBIA   (Canada)

Author keywords

Competition; Competitive strategy; Entertainment marketing; Game theory; Market structure; Media; Product policy

Indexed keywords

EID: 1642630413     PISSN: 07322399     EISSN: None     Source Type: Journal    
DOI: 10.1287/mksc.1030.0042     Document Type: Article

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