Addressing organizational prerequisites in marketing planning programmes

Marketing Intelligence & Planning

Volumn 14, Issue 5, 1996, Pages 39-46

  Simkin, Lyndon ^a  

^a UNIVERSITY OF WARWICK   (United Kingdom)

Author keywords

Implementation; Marketing; Organizations; Personnel; Planning; Strategy

Indexed keywords

EID: 7044266481     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634509610127572     Document Type: Article

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