메뉴 건너뛰기




Volumn 28, Issue 2, 1999, Pages 177-195

Segmenting the global market by usage rate of industrial products

Author keywords

[No Author keywords available]

Indexed keywords


EID: 0033095605     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0019-8501(98)00015-7     Document Type: Article
Times cited : (11)

References (67)
  • 1
    • 38249001408 scopus 로고
    • Market segmentation practices of industrial marketers
    • Abratt, R.: Market segmentation practices of industrial marketers. Industrial Marketing Management 22, 79-84 (1993).
    • (1993) Industrial Marketing Management , vol.22 , pp. 79-84
    • Abratt, R.1
  • 3
    • 0001941306 scopus 로고
    • Cluster analysis in marketing research
    • R. P. Bogozzi eds, Blackwell & Company, Oxford
    • Arabie, P., and Hubert, L.: Cluster analysis in marketing research, in Handbook of Marketing Research, R. P. Bogozzi eds, Blackwell & Company, Oxford, 1994, pp 160-189.
    • (1994) Handbook of Marketing Research , pp. 160-189
    • Arabie, P.1    Hubert, L.2
  • 5
    • 3042872414 scopus 로고
    • Marketing management bases for international market segmentation: An alternate look at the standardization/customization debate
    • Baalbaki, I. B., Malhotra, N. K.: Marketing management bases for international market segmentation: An alternate look at the standardization/customization debate. International Marketing Review 10(1), 19-44 (1993).
    • (1993) International Marketing Review , vol.10 , Issue.1 , pp. 19-44
    • Baalbaki, I.B.1    Malhotra, N.K.2
  • 6
    • 0009257572 scopus 로고
    • Outline for comparative marketing analysis
    • R. Batels, ed., Irwin, Homewood, IL
    • Bartels, W. N.: Outline for comparative marketing analysis, in Comparative Marketing Analysis, R. Batels, ed., Irwin, Homewood, IL, 1963, pp 299-308.
    • (1963) Comparative Marketing Analysis , pp. 299-308
    • Bartels, W.N.1
  • 9
    • 38249038296 scopus 로고
    • Segmentation and positioning in a basic industry
    • Bennion, M. L. Jr.: Segmentation and positioning in a basic industry. Industrial Marketing Management 16, 9-18 (1987).
    • (1987) Industrial Marketing Management , vol.16 , pp. 9-18
    • Bennion M.L., Jr.1
  • 12
    • 0003256349 scopus 로고
    • State-of-the-art in international marketing: An assessment
    • B. Enis and K. J. Roering, eds., American Marketing Association, Chicago
    • Cavusgil, S. T., and Nevin, J. R.: State-of-the-art in international marketing: An assessment, in Review of Marketing, B. Enis and K. J. Roering, eds., American Marketing Association, Chicago, 1981, pp 195-216.
    • (1981) Review of Marketing , pp. 195-216
    • Cavusgil, S.T.1    Nevin, J.R.2
  • 13
    • 0000149085 scopus 로고
    • A review of industrial market segmentation research and a proposal for an integrated segmentation framework
    • Cheron, E. J., Kleinschmidt, E. J.: A review of industrial market segmentation research and a proposal for an integrated segmentation framework. International Journal of Research in Marketing 2, 101-115 (1985).
    • (1985) International Journal of Research in Marketing , vol.2 , pp. 101-115
    • Cheron, E.J.1    Kleinschmidt, E.J.2
  • 14
  • 17
    • 19044375284 scopus 로고
    • Segmenting the global market for industrial goods: Issues and implications
    • Day, E., Fox, R. J., and Huszagh, S. M.: Segmenting the global market for industrial goods: Issues and implications. International Marketing Review 5(3), 15-27 (1988).
    • (1988) International Marketing Review , vol.5 , Issue.3 , pp. 15-27
    • Day, E.1    Fox, R.J.2    Huszagh, S.M.3
  • 18
    • 0000727780 scopus 로고
    • Constrained classification: The use of A priori information in cluster analysis
    • DeSarbo, W. S., and Mahajan, V.: Constrained classification: The use of A priori information in cluster analysis. Psychometrika 49, 182-215 (1984).
    • (1984) Psychometrika , vol.49 , pp. 182-215
    • Desarbo, W.S.1    Mahajan, V.2
  • 19
    • 0003235532 scopus 로고
    • Information for international marketing decisions
    • I. Walter and T. Murray, eds., J. Wiley, New York
    • Douglas, S. P., and Carig, C. S.: Information for international marketing decisions, in Handbook of International Business, I. Walter and T. Murray, eds., J. Wiley, New York, 1982.
    • (1982) Handbook of International Business
    • Douglas, S.P.1    Carig, C.S.2
  • 21
    • 0002190773 scopus 로고
    • Market segmentation and positioning in specialized industrial markets
    • Doyle, P., and Saunders, J.: Market segmentation and positioning in specialized industrial markets. Journal of Marketing 49, 24-32 (1985).
    • (1985) Journal of Marketing , vol.49 , pp. 24-32
    • Doyle, P.1    Saunders, J.2
  • 23
    • 0000546210 scopus 로고
    • Modeling multinational diffusion patterns: An efficient methodology
    • Gatignon, H. A., Eliashberg, J., and Robertson, T. S.: Modeling multinational diffusion patterns: An efficient methodology. Marketing Science 8, 231-247 (1989).
    • (1989) Marketing Science , vol.8 , pp. 231-247
    • Gatignon, H.A.1    Eliashberg, J.2    Robertson, T.S.3
  • 24
    • 0003189329 scopus 로고
    • Segmenting markets with conjoint analysis
    • Green, P. E., and Krieger, A. M.: Segmenting markets with conjoint analysis. Journal of Marketing 55, 20-31 (1991).
    • (1991) Journal of Marketing , vol.55 , pp. 20-31
    • Green, P.E.1    Krieger, A.M.2
  • 28
    • 84953061783 scopus 로고
    • Identification of global consumer segments: A behavioral framework
    • Hassan, S. S., Katsanis, L. P.: Identification of global consumer segments: A behavioral framework. Journal of International Consumer Marketing 3(2), 11-28 (1991).
    • (1991) Journal of International Consumer Marketing , vol.3 , Issue.2 , pp. 11-28
    • Hassan, S.S.1    Katsanis, L.P.2
  • 29
    • 84985841339 scopus 로고
    • A computation study of replicated clustering with an application to marketing research
    • Helsen, K., and Green, P. E.: A computation study of replicated clustering with an application to marketing research. Decision Sciences 22, 1124-1141 (1991).
    • (1991) Decision Sciences , vol.22 , pp. 1124-1141
    • Helsen, K.1    Green, P.E.2
  • 30
    • 21344488785 scopus 로고
    • A new approach to country segmentation utilizing multinational diffusion patterns
    • Helsen, K., Jedidi, K., and DeSarbo, S.: A new approach to country segmentation utilizing multinational diffusion patterns. Journal of Marketing 57, 60-71 (1993).
    • (1993) Journal of Marketing , vol.57 , pp. 60-71
    • Helsen, K.1    Jedidi, K.2    DeSarbo, S.3
  • 33
  • 34
    • 0003038223 scopus 로고
    • A strategic approach to international segmentation
    • Kale, S. H., Sudharshan, D.: A strategic approach to international segmentation. International Marketing Review 4(2), (Summer), 60-70 (1987).
    • (1987) International Marketing Review , vol.4 , Issue.2 SUMMER , pp. 60-70
    • Kale, S.H.1    Sudharshan, D.2
  • 36
    • 0001610404 scopus 로고
    • Determinants of national innovativeness and international market segmentation
    • Lee, C.: Determinants of national innovativeness and international market segmentation. International Marketing Review 7(5), 39-49 (1990).
    • (1990) International Marketing Review , vol.7 , Issue.5 , pp. 39-49
    • Lee, C.1
  • 38
    • 0009189715 scopus 로고
    • International comparison of growth in demand for a new durable consumer product
    • Linberg, B. C.: International comparison of growth in demand for a new durable consumer product. Journal of Marketing Research 19, 364-371 (1982).
    • (1982) Journal of Marketing Research , vol.19 , pp. 364-371
    • Linberg, B.C.1
  • 39
    • 0009113768 scopus 로고
    • A conceptual framework for international business arrangement
    • R. L. King, ed., American Marketing Association, Chicago, IL
    • Litvak, I. A., and Banting, P. M.: A conceptual framework for international business arrangement, in Marketing and the New Science of Planning, R. L. King, ed., American Marketing Association, Chicago, IL, 1968, pp 460-467.
    • (1968) Marketing and the New Science of Planning , pp. 460-467
    • Litvak, I.A.1    Banting, P.M.2
  • 42
    • 0002426517 scopus 로고
    • Sensory segmentation: An organizing principle for international product concept generation
    • Moskowitz, H., Rabino, S.: Sensory segmentation: An organizing principle for international product concept generation. Journal of Global Marketing 8(1), 73-93 (1994).
    • (1994) Journal of Global Marketing , vol.8 , Issue.1 , pp. 73-93
    • Moskowitz, H.1    Rabino, S.2
  • 44
    • 0002069757 scopus 로고
    • The choice of variables for segmentation of the international market
    • Nachum, L.: The choice of variables for segmentation of the international market. International Marketing Review 11(3), 54-67 (1994).
    • (1994) International Marketing Review , vol.11 , Issue.3 , pp. 54-67
    • Nachum, L.1
  • 45
    • 0009186545 scopus 로고
    • Appropriate method for segmentation of the international market: Segmentation of the LDCs
    • Nachum, L., and Ayal, I: Appropriate method for segmentation of the international market: Segmentation of the LDCs. Journal of International Marketing and Marketing Research 19(3), 125-141 (1994).
    • (1994) Journal of International Marketing and Marketing Research , vol.19 , Issue.3 , pp. 125-141
    • Nachum, L.1    Ayal, I.2
  • 46
    • 84955760792 scopus 로고
    • Inventory, taxonomy & assessment of methods for international market selection
    • Papadopoulos, N., Denis, J. E.: Inventory, taxonomy & assessment of methods for international market selection. International Marketing Review 5(3), 38-51 (1988).
    • (1988) International Marketing Review , vol.5 , Issue.3 , pp. 38-51
    • Papadopoulos, N.1    Denis, J.E.2
  • 48
    • 0009117308 scopus 로고
    • Forecasting and data bases in international business
    • Rice, G., and Mahmoud, E.: Forecasting and data bases in international business. Management International Review 24(4), 59-71 (1984).
    • (1984) Management International Review , vol.24 , Issue.4 , pp. 59-71
    • Rice, G.1    Mahmoud, E.2
  • 52
    • 38249035703 scopus 로고
    • Market segmentation practices of exporting companies
    • Schuster, C. P., and Bodkin, C. D.: Market segmentation practices of exporting companies. Industrial Marketing Management 16, 95-102 (1987).
    • (1987) Industrial Marketing Management , vol.16 , pp. 95-102
    • Schuster, C.P.1    Bodkin, C.D.2
  • 53
    • 0000337054 scopus 로고
    • Comparative cluster analysis for world markets
    • Sethi, S. P.: Comparative cluster analysis for world markets. Journal of Marketing Research 8, 348-354 (1971).
    • (1971) Journal of Marketing Research , vol.8 , pp. 348-354
    • Sethi, S.P.1
  • 54
    • 0009113769 scopus 로고
    • Variable and object clustering of cross-cultural data: Some implication for comparative research and policy formulation
    • S. P. Sethi and J. N. Sheth, eds., Goodyear, Pacific Pallisades, CA
    • Sethi, S. P., & Curry, D.: Variable and object clustering of cross-cultural data: Some implication for comparative research and policy formulation, in multinational Business Operatens, S. P. Sethi and J. N. Sheth, eds., Goodyear, Pacific Pallisades, CA, (1973), pp 31-61.
    • (1973) multinational Business Operatens , pp. 31-61
    • Sethi, S.P.1    Curry, D.2
  • 55
    • 0002948080 scopus 로고
    • A multivariate model of multinational business expansion
    • S. P. Sethi and J. N. Sheth, eds., Goodyear, Pacific Palisades, CA
    • Sheth, J. N., and Lutz, R.: A multivariate model of multinational business expansion, in multinational Business Operatens, S. P. Sethi and J. N. Sheth, eds., Goodyear, Pacific Palisades, CA, (1973), pp 96-103.
    • (1973) multinational Business Operatens , pp. 96-103
    • Sheth, J.N.1    Lutz, R.2
  • 56
    • 0009258788 scopus 로고
    • Change in demand for consumer goods in international markets
    • C. J. Subhash and R. L. Tucker, eds., Kent Publishing, Boston
    • Shipchandler, Z.: Change in demand for consumer goods in international markets, in International Marketing: Managerial Perspective, C. J. Subhash and R. L. Tucker, eds., 2nd ed., Kent Publishing, Boston, 1986.
    • (1986) International Marketing: Managerial Perspective, 2nd Ed.
    • Shipchandler, Z.1
  • 57
    • 0002209294 scopus 로고
    • Cross-national analysis of diffusion of consumer durable goods in Pacific Rim countries
    • Takada, H., and Jain, D.: Cross-national analysis of diffusion of consumer durable goods in Pacific Rim countries. Journal of Marketing 25, 48-54 (1991).
    • (1991) Journal of Marketing , vol.25 , pp. 48-54
    • Takada, H.1    Jain, D.2
  • 60
    • 0009113770 scopus 로고    scopus 로고
    • Bases for international market segmentation
    • Wang, C. C. L.: Bases for international market segmentation. Journal of Segmentation in Marketing 1(1), 5-21 (1997).
    • (1997) Journal of Segmentation in Marketing , vol.1 , Issue.1 , pp. 5-21
    • Wang, C.C.L.1
  • 61
    • 0009191987 scopus 로고    scopus 로고
    • Degree of standardization: A contengency framework for global marketing strategy development
    • Wang, C. C. L.: Degree of standardization: A contengency framework for global marketing strategy development. Journal of Global Marketing 6(1), 15-26 (1996).
    • (1996) Journal of Global Marketing , vol.6 , Issue.1 , pp. 15-26
    • Wang, C.C.L.1
  • 64
    • 51249179081 scopus 로고
    • Developing global products and marketing strategies: A construct and a research agenda
    • Wills, J., Samli, A. C., Jacobs, L.: Developing global products and marketing strategies: A construct and a research agenda. Journal of the Academy of Marketing Science 19(1), 1-10 (1991).
    • (1991) Journal of the Academy of Marketing Science , vol.19 , Issue.1 , pp. 1-10
    • Wills, J.1    Samli, A.C.2    Jacobs, L.3
  • 66
    • 0004193790 scopus 로고    scopus 로고
    • World Development Report
    • World Bank, From Plan to Market, World Development Report, 1996.
    • (1996) From Plan to Market
  • 67
    • 0002192526 scopus 로고
    • Global consumer segmentation versus local market orientation: Empirical findings
    • Yavas, U., Verhage, B. J., and Green, R. T.: Global consumer segmentation versus local market orientation: Empirical findings. Management International Review 32(3), 265-272 (1992).
    • (1992) Management International Review , vol.32 , Issue.3 , pp. 265-272
    • Yavas, U.1    Verhage, B.J.2    Green, R.T.3


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.