Perception of appearance and use of appearance products among Chinese women

Journal of Fashion Marketing and Management

Volumn 13, Issue 4, 2009, Pages 553-565

  Kaigler Walker, Karen ^a   Gilbert, Zelda L ^a  

^a WOODBURY UNIVERSITY   (United States)

Author keywords

China; Consumer behaviour; Fashion industry; Marketing

Indexed keywords

APPAREL FABRIC; CONSUMER RESEARCH; FASHION; MARKETING; MERCHANDIZING;

EID: 70350337868     PISSN: 13612026     EISSN: None     Source Type: Journal    
DOI: 10.1108/13612020910991402     Document Type: Article

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