메뉴 건너뛰기




Volumn 23, Issue 3, 2004, Pages 361-387

Investigating the impact of international cosmetics advertising in china

Author keywords

[No Author keywords available]

Indexed keywords


EID: 84993006398     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.2004.11072889     Document Type: Article
Times cited : (16)

References (44)
  • 2
    • 0001971356 scopus 로고    scopus 로고
    • Agrawal, M. (1995) Review of a 40-year debate international advertising., International Marketing Review, (1), 26.48
    • Agrawal, M. (1995) Review of a 40-year debate in international advertising. International Marketing Review, 12(1), pp. 26.48.
  • 3
    • 85064786272 scopus 로고    scopus 로고
    • Britt, S. (1974) Standardized international advertising: a review and critical evaluation of the theoretical and empirical evidence., Columbia Journal of World Business, (4), 39.45
    • Britt, S. (1974) Standardized international advertising: a review and critical evaluation of the theoretical and empirical evidence. Columbia Journal of World Business, 9(4), pp. 39.45.
  • 5
    • 84986078530 scopus 로고    scopus 로고
    • Chan, A.K.K & Huang, Y.Y. (1997) Brand naming China: a linguistic approach., Marketing Intelligence & Planning, (5), 227.241
    • Chan, A.K.K & Huang, Y.Y. (1997) Brand naming in China: a linguistic approach. Marketing Intelligence & Planning, 15(5), pp. 227.241.
  • 6
    • 0012027384 scopus 로고    scopus 로고
    • Cheng, H. (1994) Reflection of cultural values: a content analysis of Chinese magazine advertisements from 1982 and 1992., International Journal of Advertising, (2), 167.183
    • Cheng, H. (1994) Reflection of cultural values: a content analysis of Chinese magazine advertisements from 1982 and 1992. International Journal of Advertising, 13(2), pp. 167.183.
  • 11
    • 10844297594 scopus 로고    scopus 로고
    • Dunbar, D.S. (1990) Music and advertising., International Journal of Marketing, (3), 197.203
    • Dunbar, D.S. (1990) Music and advertising. International Journal of Marketing, 9(3), pp. 197.203.
  • 14
    • 85064785876 scopus 로고    scopus 로고
    • Hatfield, S. (2001) China may prove to be source of optimism global gloom., Advertising Age, (48), p. 20
    • Hatfield, S. (2001) China may prove to be source of optimism in global gloom. Advertising Age, 72(48), p. 20.
  • 15
    • 85064793263 scopus 로고    scopus 로고
    • Hite, R. & Fraser, C. (1988) International advertising strategies of multinational corporations., Journal of Advertising Research, (4), 9.17
    • Hite, R. & Fraser, C. (1988) International advertising strategies of multinational corporations. Journal of Advertising Research, 28(4), pp. 9.17.
  • 17
    • 85064787986 scopus 로고    scopus 로고
    • James, W. & Hill, J. (1991) International advertising messages: to adapt or not to adapt., Journal of Advertising Research, (3), 65.70
    • James, W. & Hill, J. (1991) International advertising messages: to adapt or not to adapt. Journal of Advertising Research, 31(3), pp. 65.70.
  • 20
    • 85064798905 scopus 로고    scopus 로고
    • Singapore: National University of Singapore and Association for Consumer Research, 186.190
    • Singapore: National University of Singapore and Association for Consumer Research, pp. 186.190.
  • 22
    • 0003902676 scopus 로고    scopus 로고
    • New Jersey: Prentice-Hall, Inc
    • Kotler, (2000) Marketing Management. New Jersey: Prentice-Hall, Inc.
    • Marketing Management
    • Kotler1
  • 23
    • 85064777022 scopus 로고    scopus 로고
    • Levitt, T. (1983) The globalization of markets., Harvard Business Review, (3), 92.102
    • Levitt, T. (1983) The globalization of markets. Harvard Business Review, 61(3), pp. 92.102.
  • 25
    • 84905515365 scopus 로고    scopus 로고
    • McDermott, M.C. & Choi, T.C.L. (1997) The distribution of fast-moving consumer goods the People.s Republic of China., Journal of Marketing Management, 195.221
    • McDermott, M.C. & Choi, T.C.L. (1997) The distribution of fast-moving consumer goods in the People.s Republic of China. Journal of Marketing Management, 13, pp. 195.221.
  • 26
    • 85064779055 scopus 로고    scopus 로고
    • Marquez, F. (1975) The relationship of advertising and culture the Philippines., Journalism Quarterly, (Autumn), 436.442
    • Marquez, F. (1975) The relationship of advertising and culture in the Philippines. Journalism Quarterly, 52 (Autumn), pp. 436.442.
  • 27
    • 85064801936 scopus 로고    scopus 로고
    • Mick, D.G. & Buhl, C. (1992) A meaning-based model of advertising experiences., Journal of Consumer Research, (3), 317.338
    • Mick, D.G. & Buhl, C. (1992) A meaning-based model of advertising experiences. Journal of Consumer Research, 19(3), pp. 317.338.
  • 28
    • 0348146228 scopus 로고    scopus 로고
    • Mueller, B. (1991) Multinational advertising factors influencing the standardised vs specialised approach., International Marketing Review, (1), 7.18
    • Mueller, B. (1991) Multinational advertising factors influencing the standardised vs specialised approach. International Marketing Review, 8(1), pp. 7.18.
  • 31
    • 85064776883 scopus 로고    scopus 로고
    • Papavassiliou, N. & Stathakopoulos, V. (1997) Standardization versus adaptation of international advertising strategies: towards a framework., European Journal of Marketing, (7), 504.527
    • Papavassiliou, N. & Stathakopoulos, V. (1997) Standardization versus adaptation of international advertising strategies: towards a framework. European Journal of Marketing, 31(7), pp. 504.527.
  • 32
    • 0347469942 scopus 로고    scopus 로고
    • Pollay, R.W., Tse, D.K. & Wang, Z.Y. (1990) Advertising, propaganda, and value change economic development: the new cultural revolution China and attitudes toward advertising., Journal of Business Research, (2), 83.95
    • Pollay, R.W., Tse, D.K. & Wang, Z.Y. (1990) Advertising, propaganda, and value change in economic development: the new cultural revolution in China and attitudes toward advertising. Journal of Business Research, 20(2), pp. 83.95.
  • 35
    • 85064775894 scopus 로고    scopus 로고
    • Seitz, V. & Handojo, D. (1997) Market similarity and advertising standardization: a study of the UK, Germany and the USA., Journal of Marketing Practice: Applied Marketing Science, (3), 171.183
    • Seitz, V. & Handojo, D. (1997) Market similarity and advertising standardization: a study of the UK, Germany and the USA. Journal of Marketing Practice: Applied Marketing Science, 3(3), pp. 171.183.
  • 36
    • 85064780871 scopus 로고    scopus 로고
    • Stewart, D.W., Farmer, K.M. & Stannard, C.I. (1990) Music as a recognition cue advertising-tracking studies., Journal of Advertising Research, (4), 39.48
    • Stewart, D.W., Farmer, K.M. & Stannard, C.I. (1990) Music as a recognition cue in advertising-tracking studies. Journal of Advertising Research, 30(4), pp. 39.48.
  • 37
    • 84936824362 scopus 로고    scopus 로고
    • Tansey, R., Hyman, M. & Zinkhan, G. (1990) Cultural themes Brazilian and US auto ads: a cross-cultural comparison., Journal of Advertising, (2), 30.39
    • Tansey, R., Hyman, M. & Zinkhan, G. (1990) Cultural themes in Brazilian and US auto ads: a cross-cultural comparison. Journal of Advertising, 19(2), pp. 30.39.
  • 38
    • 0004278816 scopus 로고    scopus 로고
    • &, (),., USA: Dryden Press, Harcourt Brace College Publishers
    • Terpstra, V. & Sarathy, R. (1997) International Marketing. USA: Dryden Press, Harcourt Brace College Publishers.
    • (1997) International Marketing
    • Terpstra, V.1    Sarathy, R.2
  • 40
    • 85064792644 scopus 로고    scopus 로고
    • Nightmare on ad street. Far Eastern Economic Review (21 February)
    • Wozniak, L. (2002) Nightmare on ad street. Far Eastern Economic Review (21 February). Hong Kong, 48.
    • (2002) Hong Kong , vol.48
    • Wozniak, L.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.