Social comparison of material possessions among adolescents

Qualitative Market Research

Volumn 11, Issue 3, 2008, Pages 316-330

  Chan, Kara Chan ^a  

^a HONG KONG BAPTIST UNIVERSITY   (Hong Kong)

Author keywords

Celebrities; China; Consumer psychology; Influence; Mass media; Social roles

Indexed keywords

EID: 46149116567     PISSN: 13522752     EISSN: None     Source Type: Journal    
DOI: 10.1108/13522750810879039     Document Type: Article

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