The impact of formal processes for market information acquisition and utilization on the performance of Chinese new ventures

International Journal of Research in Marketing

Volumn 26, Issue 4, 2009, Pages 314-323

  Song, Michael ^a   Di Benedetto, C Anthony ^b,c   Parry, Mark E ^d  

^a Management of Technology and Innovation   (United States)

^b TEMPLE UNIVERSITY   (United States)

^c EINDHOVEN UNIVERSITY OF TECHNOLOGY   (Netherlands)

^d UNIVERSITY OF MISSOURI KANSAS CITY   (United States)

Author keywords

Marketing strategy; New product development and launch; Product management; Regression; Survey research

Indexed keywords

EID: 70350056642     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijresmar.2009.08.003     Document Type: Article

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