Sports celebrity endorsements in retail products advertising

International Journal of Retail & Distribution Management

Volumn 37, Issue 4, 2009, Pages 308-321

  Lear, Karen E ^a   Runyan, Rodney C ^b   Whitaker, William H ^c  

^a UNIVERSITY OF SOUTH CAROLINA   (United States)

^b UNIVERSITY OF TENNESSEE   (United States)

^c SOUTH CAROLINA STATE UNIVERSITY   (United States)

Author keywords

Advertisements; Athletics; Celebrities; Product endorsement; Retail marketing

Indexed keywords

EID: 70349424751     PISSN: 09590552     EISSN: None     Source Type: Journal    
DOI: 10.1108/09590550910948547     Document Type: Article

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