Are you old school? A scale for measuring sports fans' old-school orientation

Journal of Advertising Research

Volumn 42, Issue 4, 2002, Pages 71-81

  Sukhdial, Ajay ^a   Aiken, Damon ^b   Kahle, Lynn ^c  

^a OKLAHOMA STATE UNIVERSITY   (United States)

^b BUTLER UNIVERSITY   (United States)

^c UNIVERSITY OF OREGON   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 24144485162     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/JAR-42-4-71-81     Document Type: Article

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