Sports advertising in print media: The case of 2000 Olympic Games

Corporate Communications: An International Journal

Volumn 7, Issue 3, 2002, Pages 155-161

  Kambitsis, Chris ^a   Harahousou, Yvonne ^a   Theodorakis, Nicholas ^a   Chatzibeis, Giannis ^b  

^a DEMOCRITUS UNIVERSITY OF THRACE   (Greece)

^b Organising Committee for the Olympic Games   (United States)

Author keywords

Advertising; Media; Publishing industry; Sport

Indexed keywords

EID: 84986154317     PISSN: 13563289     EISSN: None     Source Type: Journal    
DOI: 10.1108/13563280210436763     Document Type: Article

References (8)

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4. Patti, C.H. and Frazer, C.F. (1988), Advertising – A Decision Making Approach, The Dryden Press, New York, NY.
5. Rubin, H.J. and Rubin, I.S. (1995), Qualitative Interviewing: The Art of Hearing Data, Sage, Thousand Oaks, CA.
6. Seiden, H. (1977), Advertising Pure and Simple, AMACOM, New York, NY.
7. Shilbury, D., Quick, S. and Westerbeek, H. (1998), Strategic Sport Marketing, Allen & Unwin, Australia.
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