Exploring paradox in marketing: Managing ambiguity towards synthesis

Journal of Business and Industrial Marketing

Volumn 23, Issue 2, 2008, Pages 95-104

  O'Driscoll, Aidan ^a  

^a DUBLIN INSTITUTE OF TECHNOLOGY   (Ireland)

Author keywords

Marketing strategy; Predictive process

Indexed keywords

EID: 38549099529     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858620810850209     Document Type: Article

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