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Volumn 19, Issue 1, 2007, Pages 7-19

Consumers, channels and communication: Online and offline communication in service consumption

Author keywords

Consumer channel choice; Consumer Research; E commerce; Human computer interaction; Self Service Technology

Indexed keywords

CONSUMER ELECTRONICS; ELECTRONIC COMMUNITIES; INFORMATION USE; INTERNET; MARKETING; ONLINE SYSTEMS;

EID: 33846077599     PISSN: 09535438     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.intcom.2006.07.007     Document Type: Article
Times cited : (43)

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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.