Viva voce (oral examination) as an assessment method: Insights from marketing students

Journal of Marketing Education

Volumn 31, Issue 2, 2009, Pages 120-130

  Pearce, Glenn ^a   Lee, Geoffrey ^a  

^a UNIVERSITY OF WESTERN SYDNEY   (Australia)

Author keywords

Assessment; Marketing education; Technique; Viva voce

Indexed keywords

EID: 70249150430     PISSN: 02734753     EISSN: 15526550     Source Type: Journal    
DOI: 10.1177/0273475309334050     Document Type: Article

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