Implementing assessment in an outcome-based marketing curriculum

Journal of Marketing Education

Volumn 30, Issue 2, 2008, Pages 150-159

  Borin, Norm ^a   Metcalf, Lynn E ^a   Tietje, Brian C ^a  

^a CALIFORNIA POLYTECHNIC STATE UNIVERSITY   (United States)

Author keywords

Assessment; College and university; Curriculum; Educator; Marketing; Outcome based curriculum

Indexed keywords

EID: 47749093204     PISSN: 02734753     EISSN: 15526550     Source Type: Journal    
DOI: 10.1177/0273475308317706     Document Type: Article

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