Are There Cognitive Dissonance Segments?

Australian Journal of Management

Volumn 28, Issue 3, 2003, Pages 227-249

  Soutar, Geoffrey N ^a   Sweeney, Jillian C ^a  

^a UNIVERSITY OF WESTERN AUSTRALIA   (Australia)

Author keywords

CLUSTER ANALYSIS; COGNITIVE DISSONANCE; SEGMENTATION

Indexed keywords

EID: 84996194325     PISSN: 03128962     EISSN: None     Source Type: Journal    
DOI: 10.1177/031289620302800301     Document Type: Article

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