Relationship marketing in consumer markets: A comparison of managerial and consumer attitudes about information privacy

Journal of Interactive Marketing

Volumn 11, Issue 3, 1997, Pages 44-57

  Campbell, Alexandra J ^a  

^a YORK UNIVERSITY   (Canada)

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EID: 0040249189     PISSN: 10949968     EISSN: 15206653     Source Type: Journal    
DOI: 10.1002/(sici)1522-7138(199722)11:3<44::aid-dir7>3.0.co;2-x     Document Type: Article

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