Subscale distance and item clustering effects in self-administered surveys: A new metric

Journal of Marketing Research

Volumn 38, Issue 2, 2001, Pages 254-261

  Bradlow, Eric T ^a   Fitzsimons, Gavan J ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0035534143     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.38.2.254.18837     Document Type: Article

References (17)

1. Beckwith, Neil E. and Donald R. Lehmann (1975), "The Importance of Halo Effects in Multi-attribute Attitude Models," Journal of Marketing Research, 12 (3), 265-75.
2. Bickart, Barbara A. (1993), "Carryover and Backfire Effects in Marketing Research," Journal of Marketing Research, 30 (February), 52-62.
3. Biemer, P. and S. Lynne Stokes (1991), "Approaches to the Modeling of Measurement Errors," in Measurement Errors in Surveys, P. Biemer, R.M. Groves, L.E. Lyberg, N.A. Mathiowetz, and S. Sudman, eds. New York: John Wiley & Sons, 487-516.
4. Burke, Raymond R. and Thomas K. Srull (1988), "Competitive Interference and Consumer Memory for Advertising," Journal of Consumer Research, 15 (June), 55-68.
5. Devine, Patricia G. (1989), "Stereotypes and Prejudice: Their Automatic and Controlled Components," Journal of Personality & Social Psychology, 56 (January), 5-18.
6. Ellen, P.S. and T.J. Madden (1990), "The Impact of Response Format on Relations Among Intentions, Attitudes, and Social Norms," Marketing Letters, 1 (2), 161-70.
7. Feldman, John and John G. Lynch (1988), "Self-Generated Validity and Other Effects of Measurement on Belief, Attitude, Intention, and Behavior," Journal of Applied Psychology, 73 (August), 421-35.
8. Hoch, S.J., E.T. Bradlow, and B. Wansink (1999), "The Variety of an Assortment," Marketing Science, 18 (4), 527-46.
9. Kahneman, D., P. Slovic, and A. Tversky (1982), Judgment Under Uncertainty: Heuristics and Biases. Cambridge, UK: Cambridge University Press.
10. Kiesler, Sara and Lee S. Sproull (1986), "Response Effects in the Electronic Survey," Public Opinion Quarterly, 50 (Fall), 402-13.
11. Knowles, Eric S. (1988), "Item Context Effects on Personality Scales: Measuring Changes the Measure," Journal of Personality & Social Psychology, 55 (August), 312-20.
12. Mandel, Naomi and Eric J. Johnson (1999). "Constructing Preferences Online: Can Web Pages Change What You Want?" working paper, Wharton Marketing Department, University of Pennsylvania.
13. Parasuraman, A., V. Zeithaml, and L. Berry (1988), "SERVQUAL: A Multiple Item Scale for Measuring Customer Perceptions of Service Quality," Journal of Retailing, 64 (Spring), 12-40.
14. Schuman, J. and S. Presser (1981), Questions and Answers in Attitude Surveys: Experiments in Question Form, Wording, and Context. New York: Academic Press.
15. Schwarz, Norbert, Fritz Strack, and Hans-Peter Mai (1991), "Assimilation and Contrast Effects in Part-Whole Question Sequences: A Conversational Logic Analysis," Public Opinion Quarterly, 55 (1), 3-23
16. Tourangeau, Roger and Kenneth A. Rasinski (1988), "Cognitive Processes Underlying Context Effects in Attitude Measurement," Psychological Bulletin, 103 (May), 299-314.
17. Wainer, H. and G. Kiely (1987), "Item Clusters and Computerized Adaptive Testing: A Case for Testlets," Journal of Educational Measurement, 24 (Fall), 185-202.