Optimal design of consumer contests

Journal of Marketing

Volumn 71, Issue 4, 2007, Pages 140-155

  Liu, De ^a   Geng, Xianjun ^b   Whinston, Andrew B ^c  

^a UNIVERSITY OF KENTUCKY   (United States)

^b UNIVERSITY OF WASHINGTON   (United States)

^c UNIVERSITY OF TEXAS AT AUSTIN   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 36049045408     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.71.4.140     Document Type: Article

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