Scale-dependent automatic shifts in brand evaluation standards

Journal of Consumer Psychology

Volumn 19, Issue 2, 2009, Pages 158-170

  Dimofte, Claudiu V ^a   Johansson, Johny K ^a  

^a GEORGETOWN UNIVERSITY   (United States)

Author keywords

Automatic processing; Consumer expertise; Expectations; Measurement; Ratings

Indexed keywords

EID: 67349205055     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jcps.2009.02.009     Document Type: Article

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