The use of narrative appeals in promoting restaurant experiences

Journal of Hospitality and Tourism Research

Volumn 26, Issue 4, 2002, Pages 379-395

  Mattila, Anna S ^a  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

Author keywords

Consumer expertise; Presentation format; Restaurant advertising

Indexed keywords

EID: 67249101374     PISSN: 10963480     EISSN: 15577554     Source Type: Journal    
DOI: 10.1177/109634802237485     Document Type: Article

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