Comprehending product attributes and benefits: The role of product knowledge and means-end chain inferences

Psychology and Marketing

Volumn 14, Issue 2, 1997, Pages 163-183

  Graeff, Timothy R ^a  

^a MIDDLE TENNESSEE STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0031285945     PISSN: 07426046     EISSN: None     Source Type: Journal    
DOI: 10.1002/(SICI)1520-6793(199703)14:2<163::AID-MAR4>3.0.CO;2-B     Document Type: Article

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