An assessment of hotel and travel advertising

Journal of Hospitality and Leisure Marketing

Volumn 6, Issue 2, 1999, Pages 57-66

  Nykiel, Ronald A ^a  

^a UNIVERSITY OF HOUSTON   (United States)

Author keywords

Advertising; Awareness; Basic practices; Brand; Creative process; Image; Persuasion; Placement; Platform; Positioning; Proposition; Target market

Indexed keywords

EID: 84899702641     PISSN: 10507051     EISSN: None     Source Type: Journal    
DOI: 10.1300/J150v06n02_05     Document Type: Article

References (10)

1. Aaker, David A., Batra, Rajeev, & Myers, John D. (1992 Chap. 1). Advertising Management, 4th Edition. Upper River, N.J.: Prentice Hall.
2. Abbey, James R. (1993). Hospitality Sales and Advertising 2nd Edition. East Lansing, MI: Educational Institute–American Hotel and Motel Association, pp. 303-397.
3. Bagozzi, Richard P., Celly, K., Cornell, F. & Rosa, J. (1998). Marketing Management. Upper Saddle River, N.J.: Prentice Hall, Chap. 10, pp. 363-415.
4. Berger, David (1980). “The Consumer Mind: How to Tailor Ad Strategies.” Advertising Age, June 9th.
5. Dutka, Solomon (1995). Defining Advertising Goals for Measured Results. Chicago, IL: Associates of National Advertisers, 2nd Edition, Chap. 24, pp. 79-88.
6. Higgens, Denis (1965). The Art of Writing Advertising. Chicago Advertising Publishers, p. 44.
7. Kerin, Roger A. & Peterson, Robert A. (1997). Strategic Marketing Problems, Eighth Edition. Upper Saddle River, N.J.: Prentice Hall, Chap. 9, pp. 462-468.
8. Kotler, Philip, Bowen, John, & Makens, James (1999). Marketing for Hospitality and Tourism 2nd Edition. Upper Saddle River, N. J.: Prentice Hall, Chap. 15, pp. 515-529.
9. Nykiel, Ronald A. (1997). Marketing in the Hospitality Industry. East Lansing, MI: Educational Institute–American Hotel and Motel Association. Chap. 8, pp. 87-112.
10. Stobart, Paul (1994). Brand Power. Washington Square, N. Y.: New York University Press, Chap. 6, pp. 103-105.