The benefits, challenges and impacts of radio frequency identification technology (RFID) for retailers in the UK

Marketing Intelligence and Planning

Volumn 23, Issue 4, 2005, Pages 395-402

  Jones, Peter ^a   Clarke Hill, Colin ^a   Hillier, David ^b   Comfort, Daphne ^a  

^a UNIVERSITY OF GLOUCESTERSHIRE   (United Kingdom)

^b UNIVERSITY OF GLAMORGAN   (United Kingdom)

Author keywords

Identification; Radio equipment; Retail marketing; Retailing; Supply chain management

Indexed keywords

EID: 21344464655     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500510603492     Document Type: Review

References (4)

1. Deloitte (2003), "Chips with everything", Deloitte, available at: www.deloitte.com/dtt/cda/doc/content/Chips%;20with%20everything.pdf.
2. IBM (2004), "Item-level RFID technology redefines retail operations with real-time, collaborative capabilities", IBM Corporation, New York, NY.
3. IGD (2004), RFID Tagging-The Next Big Thing, Institute of Grocery Distribution, Letchmore Heath.
4. McGoldrick P.J. Retail Marketing 2002 McGraw-Hill, London.