The organization and implementation of relationship management

Health Marketing Quarterly

Volumn 24, Issue 3-4, 2008, Pages 151-166

  Wise, Kurt ^a  

^a QUINNIPIAC UNIVERSITY   (United States)

Author keywords

Health organizations; Public relations; Relationship management

Indexed keywords

ARTICLE; FINANCIAL MANAGEMENT; ORGANIZATION; ORGANIZATION AND MANAGEMENT; PUBLIC RELATIONS; RESEARCH; TURKEY (REPUBLIC);

COMMUNITY-INSTITUTIONAL RELATIONS; MARKETING OF HEALTH SERVICES; ORGANIZATIONAL OBJECTIVES; PUBLIC RELATIONS; RESEARCH; TURKEY;

EID: 63249092228     PISSN: 07359683     EISSN: 15450864     Source Type: Journal    
DOI: 10.1080/07359680802125238     Document Type: Article

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