Relationship Marketing in 2015:. A Delphi Approach

European Management Journal

Volumn 25, Issue 1, 2007, Pages 50-59

  Bonnemaizon, Audrey ^a   Cova, Bernard ^b   Louyot, Marie Claude ^a  

^a EDF R AND D   (France)

^b KEDGE BUSINESS SCHOOL   (France)

Author keywords

Community; CRM; Delphi; Ethnography; Experience; Relationship Marketing

Indexed keywords

EID: 33846429650     PISSN: 02632373     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.emj.2006.12.002     Document Type: Article

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