Trust-creating practices for marketing managers

Journal of Change Management

Volumn 5, Issue 4, 2005, Pages 463-484

  Harisalo, Risto ^a   Huttunen, Heikki ^b   Mcinerney, John ^c  

^a TAMPERE UNIVERSITY OF TECHNOLOGY   (Finland)

^b Mercuri International   (Finland)

^c Irish Management Institute   (Ireland)

Author keywords

customers; financial steering; management; Marketing; marketing managers; mistrust; trust; trust capital; work communities

Indexed keywords

EID: 34249740585     PISSN: 14697017     EISSN: 14791811     Source Type: Journal    
DOI: 10.1080/14697010500359280     Document Type: Article

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