The impact of title event sponsorship announcements on shareholder wealth

Marketing Letters

Volumn 20, Issue 2, 2009, Pages 169-182

  Clark, John M ^a   Cornwell, T Bettina ^b   Pruitt, Stephen W ^c  

^a UNIVERSITY OF SOUTHERN MISSISSIPPI   (United States)

^b UNIVERSITY OF MICHIGAN   (United States)

^c UNIVERSITY OF MISSOURI KANSAS CITY   (United States)

Author keywords

Event study; Finance; Marketing; Sponsorship; Sport; Title

Indexed keywords

EID: 62249185322     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11002-008-9064-z     Document Type: Article

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